<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	>

<channel>
	<title>Web 2.0 Marketing &#187; Featured Lenses</title>
	<atom:link href="http://www.squidrich.com/category/featured-lenses/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.squidrich.com</link>
	<description>Karl Pemberton</description>
	<pubDate>Fri, 13 Mar 2009 17:12:41 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.7</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Lens - Learn Cooking Basics From Grandma Carol</title>
		<link>http://www.squidrich.com/lens-learn-cooking-basics-from-grandma-carol/</link>
		<comments>http://www.squidrich.com/lens-learn-cooking-basics-from-grandma-carol/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 17:09:31 +0000</pubDate>
		<dc:creator>Karl Pemberton</dc:creator>
		
		<category><![CDATA[Featured Lenses]]></category>

		<guid isPermaLink="false">http://www.squidrich.com/?p=155</guid>
		<description><![CDATA[Carol (AKA Grandma Carol) sent me a group of lenses to pick from for a featured lens.
They are all on cooking and I know Joan will love to take a look and lend you a hand!

I noticed that they all have 2 main calls to action and that is to go to your blog and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Carol (AKA Grandma Carol) sent me a group of lenses to pick from for a featured lens.</p>
<p style="text-align: left;">They are all on cooking and I know Joan will love to take a look and lend you a hand!</p>
<p style="text-align: left;"><span id="more-155"></span></p>
<p style="text-align: left;">I noticed that they all have 2 main calls to action and that is to go to your blog and to sell your $7 ebook. There are 2 ways I would change the way you are obtaining those objectives.</p>
<p style="text-align: left;">1. Pick one lense and drive traffic to that from all the other lenses, but do it in the into module or just after it. Then in the master lens drive traffic to either your blog or the ebook&#8230; I suspect you want people to buy the book rather than go to the blog as you have no real money making stuff on the blog&#8230; not even adsense.</p>
<p style="text-align: left;">2. In each lens make the intro module a traffic funnel to the blog or salepages&#8230; again I think the ebook is your main object.</p>
<p style="text-align: left;">I will pick the following lens as the main lens and use that as the master lens.</p>
<blockquote style="text-align: left;">
<h2 class="intro_title"><a href="http://www.squidoo.com/Cooking-Basics-Made-Simple">Learn Cooking Basics From Grandma Carol</a></h2>
<p><img class="lensPhoto alignright" src="http://static.squidoo.com/resize/squidoo_images/-1/lens3145152_1236563939GranCarolLittler.jpg" alt=" " width="117" height="143" /></p>
<p class="introLg">I learned cooking basics from my grandmothers and have been cooking for more than 50 years. I am anxious to pass on my passion and knowledge of food.</p>
<p>The only way to get good at cooking is to do it.<br />
1. Acquire proper tools.<br />
2. Find a basic recipe of something that you really like.<br />
3. Buy all the ingredients.<br />
4. Read the recipe until you know exactly what to do.<br />
5. Go for it.</p></blockquote>
<p style="text-align: left;">So the last thing in this would be a link to the sales page or even a picture of the ebook that links to the page. I would probably get ride of the &#8216;contents at a glance&#8217; and put a &#8216;my fav link&#8217; module.</p>
<blockquote style="text-align: left;">
<h2 class="module_title"><a href="http://www.squidoo.com/Cooking-Basics-Made-Simple#module19725992">A little bit about me </a></h2>
<p><img id="moduleImage19725992" class="write_image" src="http://static.squidoo.com/resize/squidoo_images/250/draft_lens3145152module19725992photo_1236564326GranDrawSm.jpg" alt="" />My grandparents lived with us until I was about 10 years old. I loved to stand by and watch my grandmother put in a pinch of this and that. It also fascinated me to watch her mix biscuits with her hands and then scrape the dough off her fingers with the back of a knife.</p>
<p>When I was a junior in high school my mother had to be gone for six weeks. I had to learn to put a meal on the table and do it fast. From that point until today, I never looked back. I have cooked for over 50 years for family, friends, church groups and so forth.</p></blockquote>
<p style="text-align: left;">After this module it may be good to have a twitter module and let people talk about their own experience.</p>
<blockquote style="text-align: left;">
<h2 class="module_title"><a href="http://www.squidoo.com/Cooking-Basics-Made-Simple#module19734952">Acquire the Proper Tools </a></h2>
<h3 class="module_subtitle">Quality Before Quantity</h3>
<p><img id="moduleImage19734952" class="write_image" src="http://static.squidoo.com/resize/squidoo_images/250/draft_lens3145152module19734952photo_1236567513wooden_spoons.jpg" alt="" />Proper utensils will make your job easier. Quality over quantity should be your motto. You probably won&#8217;t be able to purchase every piece that you want at the beginning. By graduallly adding to your collection of cookware, you will be able to build a set that will last you for a very long time.</p>
<p>Pick a brand that is sold as &#8220;open stock&#8221;. &#8220;Open stock&#8221; means that the cookware is available for purchase by the piece. You won&#8217;t have to buy a complete set at the same time but can build it a piece at a time.</p>
<p>&#8220;Grandma Carol lets you into her kitchen as she starts from the very simple &#8212; what to buy for your kitchen.&#8221; <strong><a href="http://www.cookingbasics.makecookingeasy.com/" target="_blank">Visit my blog to learn more about the beginner&#8217;s kitchen.</a></strong></p></blockquote>
<p style="text-align: left;">If you had not put a voting module then that is what I would have suggested&#8230; so a thumbs up from me&#8230;lol</p>
<blockquote style="text-align: left;">
<h2 class="module_title"><a href="http://www.squidoo.com/Cooking-Basics-Made-Simple#module19740952">Choose a Recipe</a></h2>
<p><img id="moduleImage19740952" class="write_image" src="http://static.squidoo.com/resize/squidoo_images/250/draft_lens3145152module19740952photo_1236569030little-cook_k0553133.jpg" alt="" />What are you going to cook on your first adventure in the kitchen? My suggestion is to start with a simple recipe for something that you really like.</p>
<p>Strive for something that has as few ingredients as possible. You should be aiming for success here and perfecting something that can be added to in the future.</p>
<p>Possibilities include:</p>
<p>1. Toast<br />
2. Eggs<br />
3. Pasta<br />
4. Hamburger</p>
<p>All of these have a huge amount of possibilities for variations. <strong><a href="http://www.makecookingeasy.com/1Before1/" target="_blank">Check out my book, &#8220;So You Have Never Cooked Before&#8221; for step-by-step instructions.</a></strong></p></blockquote>
<p style="text-align: left;">Instead of the link I would have used another fancy text box module.  Maybe even used a few yellow sticky postit notes, one for each recipe.  Like you I would end with a comment module and then add a final call to action.</p>
<p style="text-align: left;">If anyone would like to add there own view on this lens then please go ahead and if you want to have your lens featured do so below.</p>
<p style="text-align: left;">I also added this email update thingy as per a request from Joan&#8230;.. Not sure if it will work, but I am sure people will let me know <img src='http://www.squidrich.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p style="text-align: left;"><form method="post" action=""><p>Your email:<br /><input type="text" name="email" value="" size="20" /><br /><input type="radio" name="s2_action" value="subscribe" checked="checked" />Subscribe&nbsp;&nbsp;&nbsp;<input type="radio" name="s2_action" value="unsubscribe" />Unsubscribe<br /><input type="submit" value="Send" /></p></form>

]]></content:encoded>
			<wfw:commentRss>http://www.squidrich.com/lens-learn-cooking-basics-from-grandma-carol/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Lens - The Health Benefits of Acai Berry</title>
		<link>http://www.squidrich.com/lens-the-health-benefits-of-acai-berry/</link>
		<comments>http://www.squidrich.com/lens-the-health-benefits-of-acai-berry/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 15:33:36 +0000</pubDate>
		<dc:creator>Karl Pemberton</dc:creator>
		
		<category><![CDATA[Featured Lenses]]></category>

		<guid isPermaLink="false">http://www.squidrich.com/?p=139</guid>
		<description><![CDATA[Today&#8217;s featured lens is all about the Acai berry. If you don&#8217;t know of it, I will let the lensmaster tell you what it is&#8230;

The Health Benefits of Acai Berry

The health benefits of acai berry was splashed all over the headlines after an appearance
on the Oprah Winfrey Show with Dr. Perricone, author of the health [...]]]></description>
			<content:encoded><![CDATA[<p>Today&#8217;s featured lens is all about the Acai berry. If you don&#8217;t know of it, I will let the lensmaster tell you what it is&#8230;</p>
<blockquote>
<h2 class="intro_title"><a href="http://www.squidoo.com/acai-berry-health-benefit">The Health Benefits of Acai Berry</a></h2>
<p><img class="lensPhoto alignright" src="http://static.squidoo.com/resize/squidoo_images/-1/lens3128662_1236487645Healthy_Acai_Berries.jpg" alt=" " width="250" height="165" /></p>
<p class="introLg">The health benefits of acai berry was splashed all over the headlines after an appearance</p>
<p class="introLg">on the Oprah Winfrey Show with Dr. Perricone, author of the health book &#8220;The Perricone Promise&#8221;. He touted it as one his number one foods. After that it spread like wildfire all over the country. The acai berry and its potential to revolutionize nutrition made its way to the US from Brazil, where it&#8217;s revered by competitive jui jitsu fighters for it&#8217;s ability to keep them energized and at fighting weight. That is one of the sources of its popularity in the U.S. too; <a href="http://www.squidoo.com/acai-berry-health-benefit" target="_blank">helping people lose fat</a>.</p>
<p>The list of its benefits</p>
<p class="introLg">is long and distinguished, from strong anti oxidant properties to providing vitamins A, B1, B2, B3, C and E. It is also full of Omega 3 fatty acids, which scientists have determined help fight cardio-vascular disease.</p>
<p>The acai berry is actually the fruity berry of a South American palm tree. The berries are found in clumps high in the trees. Most find the taste delicious, and liken it to blackberry with a hint of chocolate after taste. People that like berries tend to really enjoy it.</p></blockquote>
<p style="text-align: left;"><span id="more-139"></span></p>
<p style="text-align: left;">Although this lens has a lot of information about the topic, I think it is still work in progress and can do with a few other items on it. For one thing, it could do with a bigger call to action and my guess is the lensmaster wants people to visit his site. Next the lensmaster needs to make more use of the bio section and add some text along with a picture.</p>
<p style="text-align: left;">If you have any ideas for this lens then please comment below.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.squidrich.com/lens-the-health-benefits-of-acai-berry/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Lens - Trying to get pregnant quickly</title>
		<link>http://www.squidrich.com/lens-trying-to-get-pregnant-quickly/</link>
		<comments>http://www.squidrich.com/lens-trying-to-get-pregnant-quickly/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 16:39:55 +0000</pubDate>
		<dc:creator>Karl Pemberton</dc:creator>
		
		<category><![CDATA[Featured Lenses]]></category>

		<guid isPermaLink="false">http://www.squidrich.com/?p=98</guid>
		<description><![CDATA[Featured Lens From Rachel
Thanks to one of our readers and fellow lensmasters we can now start this new section.
The opening module has the perfect headline which asks a question and taps into what the reader may wish to do.


Trying to get pregnant quickly?

Trying to get pregnant quickly became an obsession for me. But it was [...]]]></description>
			<content:encoded><![CDATA[<h2 class="intro_title">Featured Lens From Rachel</h2>
<p>Thanks to one of our readers and fellow lensmasters we can now start this new section.</p>
<p>The opening module has the perfect headline which asks a question and taps into what the reader may wish to do.</p>
<p><span id="more-98"></span></p>
<blockquote>
<h2 class="intro_title"><a href="http://www.squidoo.com/tryingtogetpregnantquickly">Trying to get pregnant quickly?</a></h2>
<p><img class="lensPhoto" src="http://static.squidoo.com/resize/squidoo_images/-1/lens2208872_1224072309nathan.jpg" alt=" " /></p>
<p class="introLg"><strong><a href="http://www.squidoo.com/tryingtogetpregnantquickly" target="_blank">Trying to get pregnant quickly</a></strong> became an obsession for me. But it was worth every second as I have two fantastic children despite being told I would never have kids. My sister was also told she would never had children but her little boy is proof that sometimes the doctors, wonderful though they are, get it wrong.</p>
<p>I love my children to bits and aim to help every aspiring mom out there have this joy.</p>
<p>When trying to become pregnant it is important to maintain a positive self image - you are NOT to blame for any infertility issues that you may be experiencing. By actively looking for help, tips and information be reassured you are doing everything you can to help resolve your problem.</p>
<p>You need to make sure that you find some time to relax. I know from experience that this is much easier to say than to do. But I also know that you will make yourself and quite probably your partner miserable if you become obessed with getting pregnant. It is too easy to concentrate on nothing but the date of your period, when you are ovulating etc. You will drive yourself nuts looking for the early signs and symptoms of pregnancy and become devastated if your period arrives.</p>
<p>Stress will not help you get pregnant and may in fact prevent it. So be good to yourself and your partner, follow hints and tips that have worked for others and who knows you may be as lucky as I was. Please do drop back and let us know how you are getting on.</p></blockquote>
<p class="introLg">The lens is then stuffed full with great advice and tips using the modules squidoo provides that make it easy and interesting to read.  There is also a nice voting module in use, but maybe I would like to have seen some explination of each option - but then again maybe a wannabe mother would know what these meant (I&#8217;m unlikely to get preggas).</p>
<p class="introLg">Overall a great lens with some nice pictures to break it all up and the ability for you to submit your own blurb.</p>
<p class="introLg">So go an take a look at the lens and submit your comments or ideas below.</p>
<p class="introLg">
]]></content:encoded>
			<wfw:commentRss>http://www.squidrich.com/lens-trying-to-get-pregnant-quickly/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
